Every day thousands of people head to their chiropractor's office for an adjustment. They have a variety of complaints and ailments and the chiropractor is there to assist them in feeling better. But what if chiropractic could be combined with other alternative therapies to assist these patients to obtain optimum health and wellness?
That's the question that chief medical officer of Intemedica, John Diamond, is answering. Dr. Diamond, a physician trained as a pathologist, got into alternative healing almost twenty years ago as a result of his own health crises. "As far as I'm concerned, complementary and alternative medicine takes care of 80% of health issues in the general population."
Diamond believes the medical field is about to undergo an amazing transformation in the way it operates and delivers healing to patients. He believes primary care physicians will become obsolete by the year 2015 and in their place will spring alternative healing concepts such as chiropractors, Chinese medicine practitioners, acupuncturists and naturopaths. This is in reaction to the insurance crises going on in our country today. "The way medicine is going right now we're moving away from the disease model. We're moving to what we call the stress and coping model." Diamond believes that alternative and natural healing methods will best complement these changing models.
Dr. Diamond, working with other individuals, has come up with a new and fascinating way to utilize this stress and coping model with what he calls GSR biofeedback, a process similar to electro acupuncture. By simply placing a hand in an electrical cradle, the machine interrogates the patient's body and provides a wealth of information about where the stresses are occurring in the body. Connected to a computer program, information is also compiled regarding which specific formulas of Chinese herbs would best be suited to help the patient with whatever their specific needs are - and all in about three and a half minutes.
How can chiropractors utilize this technology in their offices and how can it help them not only increase value for their patients but also increase their bottom line? According to Diamond it's simple. "We have a whole system that is very easily put into anybody's office with minimal outlay," says Diamond.
Once doctors have this equipment and stock in their offices, it takes only about thirty minutes to learn how to use it. All it takes is the ability to point and click the mouse. All updates to the software are done via the internet, as well as anything that's added to the program.
But can this program really add value to the chiropractic practice? Do alternative healing methods really work? According to Diamond the answer to both questions is a resounding yes. Any staff member, such as a chiropractic assistant, can operate the equipment, which leaves the chiropractor free to do adjustments. Also, Diamond has had independent data taken on the effectiveness of his healing methods and found that out of 100,000 patient visits over the last eighteen years, the average efficacy of his formulas was 86% - some formulas were as high as 97%. He's also found that with the minimum outlay of investment, the average practice can see anywhere between $5-8000 a month in extra income while providing added value for their patients.
Concerning any negative side effects, Diamond also has found there are fairly few. With sensitive patients the Chinese herbs can cause gastric irritation and in some patients there may be a problem with over detoxification, but these negatives are easily resolved. Says Diamond, "Traditional Chinese medicine is easily adapted to our physiology because it's plant based. Anything plant based we're very used to responding to. It's not really an issue."
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